Feb 16, 2026
In this
episode of "Digital Marketing from the Coalface," Dave and Leslie
explore the critical shift in how AI models and AI-powered search
engines process and index video content.
Moving
beyond simple metadata, AI models now "tokenise" video, analysing
visual frames and audio streams to extract technical
data...
Feb 9, 2026
In this
episode of Digital Marketing from the
Coalface, Dave and Julie explore the counter-intuitive reality of B2B
growth: why receiving fewer clicks often signals a healthier strategy
than chasing high-volume traffic.
They
discuss the "Mark Kermode Effect"—a bizarre algorithmic failure
where YouTube’s AI...
Jan 28, 2026
In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the “great decoupling,” exploring how AI-powered search tools like ChatGPT are disrupting the long-standing relationship between SEO and website traffic. The...
Dec 22, 2025
We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap.
Jul 22, 2025
More AI chit chat in this eposide and Dave has a rant about fibre to the premises broadband not working very well, then working really well, then not working very well.