Strategy Over FOMO: The Case for the Niche, Accidental AI Apps, and the Reality of Meta Descriptions
Jul 14, 2026
Feel like the internet is constantly telling you your marketing is out of date?
You aren't alone. This week on Digital Marketing from the Coalface, David and Julie are talking about the exhaustion of "marketing FOMO" and how tech and engineering leaders can focus on the foundations instead of chasing the next shiny...
Jul 7, 2026
Let's be brutally honest: if we stripped the logo off your
manufacturing or engineering website, would your buyers have any
idea who you are? Or are you indistinguishable from your
competitors?
Pragmatic engineers love to believe that simply listing
capabilities like "NDT inspection" or "pressure testing"
makes...
Jun 29, 2026
Welcome
back to another episode of Digital Marketing From The
Coalface! After a brief hiatus (and a very jet-lagged return from
Boston for Julie), we are back to call out the B2B
marketing myths wasting your budget.
In this
episode, we reveal the harsh truth about HubSpot Gold and Platinum
Partners. Does that shiny...
Jun 9, 2026
Did you
know that 92% of B2B buyers enter a formal evaluation with a vendor
already in mind?
In this
episode of Digital Marketing From The Coalface, Julie and Dave dive
deep into the hidden realities of the modern B2B buyer journey.
With 70% to 80% of the purchase process completed before a
prospect even speaks to a...
May 28, 2026
Dave
and Julie record with the office doors wide open to enjoy an
unusually hot day here in Royal Deeside, where a quick run for cold
drinks sparks an unexpected marketing lesson about the "famous
brand rule".
The
discussion flows naturally toward the power of social proof in the
B2B space. Unlike world-renowned B2C...