Feb 25, 2022
Great engineering builds products; great narratives give decision-makers a vision to champion. In this episode, we are joined by Bob Keiller, a former engineer turned business leader who used a narrative-led strategy to turn a $280m purchase into a $1 billion sale.
If you are a CTO or CEO tired of your technical specs...
Feb 21, 2022
Feb 18, 2022
Most marketers understand the importance of blogging but based on
the popularity of a blog post on our website lots of people are
confused about the purpose of a blog.
In this episode, we discuss blogs and their purpose.
Feb 15, 2022
Buying a tool like HubSpot or Pardot is a shrewd move. These
platforms help to get the maximum return on digital marketing
spending. But the software alone won't do this, you need a team or
partner.
In this episode of the show Alex & Dave explore the reasons why
working with a partner agency makes sense.
Feb 9, 2022
In this episode of Digital Marketing from the Coalface, Dave and Alex execute a root-cause analysis on five pervasive myths that plague digital strategy in the engineering and B2B sectors. They dismantle the "build it and they will come" heuristic, arguing that in a saturated digital environment, visibility is not a...