Digital Marketing From The Coalface

Hot Days and Hot Takes on Google's AI Ad Updates, YouTube Premarketing, and B2B Social Proof

May 28, 2026

Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in royal Deeside, and a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule".

The discussion flows naturally toward the topic of the power of social proof in the B2B space. Unlike...

Smoke, Mirrors and Marathons, Or The Exhausting Reality of B2B Search

May 21, 2026

Is Google deliberately obscuring its AI search mechanics to protect its 20-year monopoly? In this episode of Digital Marketing From The Coalface, we dive into the smoke and mirrors of the latest Google AI guidelines, which frustratingly claim that nothing has actually changed.

We also explore the widening divide...

It's Official, Your Corporate Speak Marketing Blurb Is Killing Profit

May 12, 2026

Welcome back to this episode of Digital Marketing From the Coalface, where Julie and Dave discuss topics ranging from the power of specific messaging to the changing landscape of online search, before wrapping up with a surprising real-world use case for AI.

But first, we dive yet again into the "Search Everywhere"...

Navigating "SaaS-mageddon", AI Answer Engines, and the Power of the Specifier

May 1, 2026

Are you a CMO or CTO struggling to align your marketing strategy and tech stack with the rapid rise of AI? In this week’s episode of Digital Marketing from the Coalface, Dave and Julie unpack three massive shifts disrupting the B2B landscape.

First, let us introduce you to "SaaS-mageddon". We explore why major SaaS...

Why Google Ads AI is Bleeding Your Niche B2B Budget And The Brand Cost of Hyper-Aggressive Re-marketing

Apr 28, 2026

Welcome back to Digital Marketing from the Coalface, where Dave and Julie tackle the real-world frustrations and shifting landscapes of today's digital marketing. From the relentless stalking of aggressive (and nonsensical) retargeting ads to navigating complex Google Ads recommendations, this episode is packed (we...