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Digital Marketing From The Coalface

Feb 16, 2026

In this episode of Digital Marketing From The Coalface, Dave and Leslie explore the critical shift in how AI models and AI-powered search engines process and index video content.
Moving beyond simple metadata, AI models now "tokenise" video, analysing visual frames and audio streams to extract technical data...


Feb 9, 2026

In this episode of Digital Marketing from the Coalface, Dave and Julie explore the counter-intuitive reality of B2B growth: why receiving fewer clicks often signals a healthier strategy than chasing high-volume traffic.
 
They discuss the "Mark Kermode Effect"—a bizarre algorithmic failure where YouTube’s AI...