Welcome back toDigital Marketing from the
Coalface,
where Dave and Julie tackle the real-world frustrations and
shifting landscapes of today's digital marketing. From the relentless
stalking of aggressive (and nonsensical) retargeting ads to
navigating complex Google Ads recommendations, this episode is
packed (we...
Welcome to episode 169, where Julie and Dave
mull over the catastrophic mistakes engineering and B2B companies
make when building their marketing teams, and how to control
MarTech chaos.
But first, are you searching for a marketer who can handle
high-level strategy, SEO, video editing, event management, and...
customer...
Noticing a drop in organic traffic even though your rankings
haven't changed? You're not alone. With Google AI overviews now
triggering on 48% of all search queries, organic click-through
rates are dropping by 61% when these overviews appear. To put it
simply, users are getting their answers directly from...
Welcome back toDigital Marketing From The
Coalfacewith Dave and Julie. In this episode, we
dive deep into the rapidly shifting landscape of AI in search
engines and internal operations, hopefully bringing practical
insights for businesses trying to stay ahead of the
curve.
Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibberish, but enjoyable jibberish.