Strategy Over FOMO: The Case for the Niche, Accidental AI Apps, and the Reality of Meta Descriptions
Jul 14, 2026
Feel like the internet is constantly telling you your marketing is out of date?
You aren't alone. This week on Digital Marketing from the Coalface, David and Julie are talking about the exhaustion of "marketing FOMO" and how tech and engineering leaders can focus on the foundations instead of chasing the next shiny...
Jul 7, 2026
Let's be brutally honest: if we stripped the logo off your
manufacturing or engineering website, would your buyers have any
idea who you are? Or are you indistinguishable from your
competitors?
Pragmatic engineers love to believe that simply listing
capabilities like "NDT inspection" or "pressure testing"
makes...