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Digital Marketing From The Coalface

Nov 4, 2024

Google perhaps means well, but their Ads Platform is now so complex, that following their advice will almost guarantee your bank account empties while your sales pipeline also remains empty. Anyway, Alex has got things to say about that.

We also discussed the pressure agencies are under to deliver, why not assigning...


Oct 23, 2024

We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unpick a "12 Steps" type SEO help list we were sent and turn it into plain English.


Oct 10, 2024

In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.


Sep 30, 2024

I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.


Sep 18, 2024

This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.