Preview Mode Links will not work in preview mode

Digital Marketing From The Coalface

Dec 21, 2022

In this episode, Alex, Caron, Julie & Dave discuss Google's useful content update. The discussion wanders around a bit but there are some useful, we think, thoughts on the whole "pleasing Google" aspect of digital marketing.

Nov 18, 2022

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using the tool effectively and, therefore not getting a good return on...

Oct 18, 2022

Between the revolving door on Number 10 Downing St, the petrol shortage in France and the rocketing price of food in the USA, it's fair to say, we live in interesting times.

So how can you get great value from your marketing budget and persuade the budget holders to cut you some slack?

In this episode, we discuss why...

Oct 11, 2022

SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie and Alex argue that any work that's undertaken to optimise your website for a search engine has to be part of a larger and more holistic marketing effort. Find out why here. 

Sep 27, 2022

In this episode Alex, Dave & Julie explain inbound marketing. They discuss the pros and cons and provide some very simple real-world examples of how the inbound methodology generates revenue.

It's a great episode for business owners and marketing managers who need a high-level understanding of how the right strategy...