Feb 25, 2022
Great engineering builds products; great narratives give decision-makers a vision to champion. In this episode, we are joined by Bob Keiller, a former engineer turned business leader who used a narrative-led strategy to turn a $280m purchase into a $1 billion sale.
If you are a CTO or CEO tired of your technical specs...
Feb 21, 2022
Not sure how to come up with a content marketing strategy that delivers results? We’re sitting down with Kelly Gilmour-Grassam - director of Manchester-based content marketing agency Making You Content - to peel back the curtain and show you how to plan, write, publish and market content that generates plenty of leads...
Feb 18, 2022
Most marketers understand the importance of blogging but based on
the popularity of a blog post on our website lots of people are
confused about the purpose of a blog.
In this episode, we discuss blogs and their purpose.
Feb 15, 2022
Buying a tool like HubSpot or Pardot is a shrewd move. These
platforms help to get the maximum return on digital marketing
spending. But the software alone won't do this, you need a team or
partner.
In this episode of the show Alex & Dave explore the reasons why
working with a partner agency makes sense.
Feb 9, 2022
In this episode of Digital Marketing from the Coalface, Dave and Alex execute a root-cause analysis on five pervasive myths that plague digital strategy in the engineering and B2B sectors. They dismantle the "build it and they will come" heuristic, arguing that in a saturated digital environment, visibility is not a...