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Digital Marketing From The Coalface

Jun 28, 2023

The Google Ads PPC platform is a monster that can gobble up your budget and spit you out with absolutely nothing to show for it. But this is very easy to avoid, and in this episode of the show, we offer some very simple, easy-to-follow advice for getting a return on your PPC investment.

This is a great episode for B2B...

Jun 23, 2023

In this episode, which is episode 100, Alex and Dave have a moan about the garbage people post on their company websites and social media and offer some thoughts on how not to be one of those people.

It's a gentle stroll through the subject with some useful, we think, insights.

Jun 15, 2023

The term Revenue Operations, often shortened to RevOps, is well used in the USA and quickly gaining traction here in the UK, but what does it mean?

If you Google it, you'll find lots of stuff, but it's all a bit woolly, so we decided to decipher the code and explain it as only we can. It's a great episode for anyone who...

Jun 12, 2023

Ask business owners about their CRM and they will either extol the virtues or pull a face. People that pull a face have often tried and failed so in this episode we distil it right down and talk about why a CRM is a low or no-cost option for generating more revenue and should be at the heart of your marketing and...

Jun 9, 2023

If you are a B2B organisation, your website should be generating revenue, if it isn't, you're doing something wrong. In this episode of the show, we discuss how to make sure you're not missing the opportunity to increase revenue as a direct result of your website.

It's a good listen if you're confused about your site's...