May 31, 2022
In this episode of Digital Marketing from the Coalface, the team—joined by designer/developer Rob and chartered marketer Julie—dismantles the most persistent question in tech procurement: "How much does a website cost?"
For CTOs and engineering leads, this discussion moves beyond sticker prices to address the...
May 23, 2022
In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it.
This is a great episode for people who think "everyone is my potential customer".
May 17, 2022
Authenticity and honesty are crucial to the successful implementation of digital marketing. In this episode, Alex, Julie and Dave talk about doing the right thing and being honest in the way digital marketers work with customers.
Even if it means leaving money on the table, being straight down the line makes better long...