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Digital Marketing From The Coalface

May 31, 2022

It's not unreasonable for businesses to want to know how much they need to invest in their new website. The thing is, it's not actually that easy to answer.

In this episode of the show, we welcome Red Evo stalwart Rob Harrison into the mix and he, Julie, Alex and Dave discuss the vexed subject of website costs. What,...

May 23, 2022

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it.

This is a great episode for people who think "everyone is my potential customer".

May 17, 2022

Authenticity and honesty are crucial to the successful implementation of digital marketing. In this episode, Alex, Julie and Dave talk about doing the right thing and being honest in the way digital marketers work with customers.

Even if it means leaving money on the table, being straight down the line makes better long...