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Digital Marketing From The Coalface

Aug 23, 2022

Redeveloping your website can be a very good business move, but there are some aspects that, if you get them wrong, will bite you and bite you hard.

In this show episode, Alex, Dave, Julie and Diana discuss website redevelopment. It's the first time Diana has joined the team for a podcast, and it's a great episode for...

Aug 15, 2022

Experience has shown us that some agencies will, sadly, sell their client the software solution that earns them the best commission or badge of (in) competence.

In this episode, Alex and Dave discuss the merits or otherwise of agencies who chase the badges of authority and/or monthly recurring revenue irrespective of...

Aug 10, 2022

SEO continues to perplex many business owners and marketing professionals. In this episode of the show, we answer the question, what is SEO?

We talk about the importance of the wind being in the right direction, the need for a full moon and the fact you have to be willing to sacrifice your...

Aug 8, 2022

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost.

It's a good episode for people who recognise they need to IP their online game but are unsure about the best way forward.

Aug 1, 2022

LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, Peter Henderson of software development company Pysis ( asked us how Google viewed these articles, so in this episode of the show, Alex and Dave explore the subject.

It's a...